Across Europe, cities continue to rethink how buildings can support carbon neutrality. Architecture now moves beyond visual expression and takes on a new responsibility: to generate energy, optimise performance, and improve environmental outcomes. As this shift accelerates, smart glass technology has become central to the evolution of sustainable and intelligent façades, particularly in advancing net zero energy buildings across Europe.
At GenVue, we develop advanced smart glass technologies that turn building surfaces into active systems. Through PowerSkin, Motion, Aether, PowerMotion, and Shade, we deliver products that enhance energy efficiency, daylight optimisation, digital capability, and environmental performance for architects and developers across the UK and Europe.
The Road to Net Zero Buildings in Europe
Europe plans to achieve full carbon neutrality by 2050. Since buildings contribute a significant share of emissions, the built environment must combine green sustainable architecture principles with high-performance materials that support energy savings, renewable generation, and user comfort.
Architects in London, Birmingham, and across Europe work under growing pressure to meet the European Green Deal, the UK net-zero strategy, and regional sustainability codes. GenVue products turn façades into energy sources, environmental moderators, and communication platforms while maintaining architectural freedom.

GenVue PowerSkin — Best Solar PV Glass in UK for Architectural Applications
PowerSkin is photovoltaic glass that generates electricity while serving as the building envelope. As one of the leading BIPV suppliers in the UK, we’ve engineered this architectural solar glass system to integrate solar cells into cladding with custom patterns, colours, and textures.
This solar glass façade solution is available in two collections:
Material Collection – Natural finishes inspired by granite, corten, and bush-hammered surfaces
Essence Collection – Pure colour options in various tones
Each comes with texture options: glossy, matte, and soft touch.
PowerSkin represents the best solar PV glass in London and across the UK for architects who need photovoltaic façade solutions in commercial and residential applications. Whether you’re searching for solar glass in Birmingham or the best solar glass in London, PowerSkin delivers comprehensive building-integrated photovoltaic performance.

GenVue Motion — Media Glass Technology for Dynamic Buildings
Motion is transparent media glass with embedded LED technology. During the day, it functions as clear glazing, allowing natural daylight. During the evening, it displays digital content.
This media glass in London and throughout the UK is available with transparency levels of 80-85% (Clear) or 99.7% (Clear+). Motion creates weather-resistant façades suitable for retail, hospitality, cultural venues, and commercial buildings that need smart technology glasses integration.

GenVue Aether — Transparent Solar Glass and Solar Windows for Homes
Aether is transparent photovoltaic glass that generates electricity while maintaining visibility and natural light transmission. This solar smart glass in London and across Europe provides architects with sustainable glass windows that generate power.
Available in three technologies:
Aether CdTe – 20-80% transparency, 6-23% efficiency
Aether c-Si – Crystalline silicon, 12-20% efficiency
Aether a-Si – Amorphous silicon, 3-6.2% efficiency
Aether Q Glass – 100% transparency, 3.1% efficiency
Each variant provides thermal and sound insulation alongside power generation, making Aether ideal as solar windows for homes and commercial facades. As the best solar PV glass in the UK for home applications requiring transparency, Aether supports projects from airport installations to university buildings.
For architects seeking the best solar PV glass in the UK for residential projects, Aether Q Glass maintains complete transparency while generating clean energy.

GenVue PowerMotion — Self-Powered Media Glass
PowerMotion combines photovoltaic panels with LED display capability. The system generates solar power during the day and displays digital content at night, using less energy than it produces.
This smart glass technology demonstrates how solar PV glass in the UK can serve dual purposes. Compared to traditional digital signage, PowerMotion reduces power consumption by 77% while generating 26,280 kW annually.

GenVue Shade — SPD Glass and Electrochromic Glass Technology
Shade regulates glare, heat, and privacy through advanced smart glass window technology that adjusts in real time. Using SPD glass and electrochromic glass systems, Shade supports precise daylight control and thermal comfort in residential and commercial applications.
This SPD glass in London and across the UK represents what is smart glass technology at its most practical—glass that responds to environmental conditions and user preferences. The electrochromic glass technology provides dynamic tinting for optimal comfort and energy performance.
Why Smart Glass Technology Matters to Architects
Architects designing for green architecture EU standards and net-zero requirements need systems that combine smart glasses technology with design freedom. Understanding smart glass technology and how it works is essential for sustainable green architecture.
GenVue products, developed by one of the leading smart glass technology companies, support this by providing:
- Energy-generating façades with solar PV glass
- Media-capable glass surfaces
- Intelligent thermal and light control through SPD and electrochromic systems
- Enhanced daylight management with sustainable glass windows
- Improved user comfort
- Customisable design options
Smart Glass Technologies and Applications in Green Design Architecture
Smart glasses technology and applications extend across multiple building types. From photovoltaic façades in London to solar glass façades across Birmingham, smart glass window technology enables architects to meet sustainability goals while maintaining design intent.
The integration of building glass in Europe continues to evolve, with smart glass technologies becoming standard in green architecture sustainable projects. Smart glasses technology companies like GenVue demonstrate that glass sustainability and architectural excellence can coexist.
The Future of Green Architecture in Europe
European urban landscapes continue to evolve into sustainable ecosystems. Smart technology glasses allow façades to generate clean energy, filter daylight, and enable digital communication. Cities like London benefit from solutions that modernise performance while respecting architectural character.
The future of green design architecture belongs to materials and systems that combine function with responsibility. Our sustainable glasses products help architects bring this vision into the built environment, supporting the most green architecture in Europe initiatives.
Our Role as BIPV Suppliers UK and Smart Glass Technology Expert
We develop glass technologies that turn building surfaces into active systems. As experienced BIPV suppliers in the UK and smart glasses technology experts, our products support long-term net-zero goals through engineered solutions and sustainable innovation.
GenVue operates among the leading smart glass technologies providers, manufacturing photovoltaic glass, media glass, and adaptive glass systems that define what smart glass technology can achieve in contemporary architecture.
Conclusion
Smart glasses display technology and smart glass window technology signal a new era for environmentally conscious design. GenVue products unite performance, aesthetics, and glass sustainable principles in building façades.
Whether you need the best smart glass in London, solar PV glass in the UK, or comprehensive photovoltaic façade solutions in London, we invite architects and developers to explore façades that generate energy, adapt to their environment, and define contemporary architectural identity.
Connect with us at genvue.co.uk